7 Tips to Help You Start Prepping for the Company Christmas Party Season Now

Tipps & Tricks  Vanessa Judas

It might seem a little strange to start thinking about Christmas now, but this is actually the time to start getting ready for company Christmas party bookings. Behind the scenes here at bookingkit, we’re already seeing an upward trend in the number of B2B bookings placed through our platform. So what’s going on here? Well, the end of Summer is a slower time of year for some industries, and many businesses are probably taking advantage of the lull in activity to book their Christmas events before things get too stressful and chaotic. Whatever the reason, if you’re a tour and activity operator, now’s the time to start preparing for company Christmas bookings and to get the word out to your B2B clients about what you’ve got in the works.

With bookingkit, your tours, activities and events are already listed and bookable online, which means you still have time to put together some special offers and marketing campaigns. Follow these company Christmas marketing tips to get your campaigns off on the right foot:

1. Use the occasion to your advantage

The holiday season is the perfect opportunity to reconnect with your regular customer base and to reach out to new groups with newsletters, flyers and social media. Start generating interest in your activities and events now!

2. Dress your activities up for the holidays

Think about simple ways you can add Christmas theming to your existing tours, activities and events. Some examples here might include an outdoor hike that culminates in chopping down a tree for Christmas. Or a cooking class centered around Christmas dinner items. There’s lots of room for creativity here.

3. Create Christmas vouchers

Convert your existing vouchers into Christmas vouchers with holiday-themed visuals such as bells, snowflakes and stars. Vouchers make great company gifts because of their flexibility. They allow gift-givers to choose something nice without getting too specific, and they give receivers the freedom to choose the activity and time that suits them best. For a short overview of the benefits of selling vouchers, click here.

4. Get ready for our marketing partners’ Christmas campaigns

We’re not quite there yet, but when our marketing partners get underway with their Christmas promotions, you’ll want to be ready to hit the ground running. By working closely with the partners in our network and allotting quotas for platforms such as GetYourGuide, Jollydays, mydays and Tripadvisor/Viator, you can easily increase the exposure of your own holiday campaigns.

5. Promote your Summer activities as potential Christmas gifts

Just because some of your activities and events take place in the warm and sunny months of Summer doesn’t mean they won’t make great Christmas gifts. Quite the contrary. Consider promoting activities which were under capacity this past Summer to help boost attendance next year.

6. Make your existing Christmas references visible and create new ones

If this isn’t your first time running company Christmas activities and events, now would be a good time to pull out your photos, videos, reviews and endorsements from years past and post them where potential customers can see them. If you don’t have any of these things already, you still have time to prepare them before the B2B booking season gets underway.

7. Plan alternative company Christmas events

An alternative to modifying your existing activities for Christmas is to create a special event just for company Christmas parties. But you’ll need to be fast — thankfully bookingkit has all the tools you need to plan great last-minute activities!

Vanessa Judas
Vanessa is an expert in the activities industry and a member of the online marketing team at bookingkit. When she's not looking for current trends and the latest tips and tricks from the leisure industry, she likes to be active and to explore the hotspots of Berlin.

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