The Top 5 Reasons You Should Be Selling Christmas Vouchers This Holiday SeasonTipps & Tricks Vanessa Judas
Christmas is one of the best times of the year to sell vouchers. From last-minute presents to gifts lovingly selected with the utmost care, vouchers offer the perfect blend of specificity and flexibility for people of all ages and interest groups.
But vouchers aren’t only a great idea for giver and receiver — they also present an excellent opportunity for tour and activity operators to improve business in a number of different ways. So here are the top 5 reasons you should be selling vouchers this holiday season (psst! bookingkit makes creating and selling Christmas vouchers so easy, it’d be almost criminal not to use them):
1. Vouchers are easy to give
Whether your vouchers end up in the hands of the friends, family or coworkers of the people who buy them, one thing’s for sure: there’s hardly a better way to tap into new customer groups.
2. Vouchers are one of the purest forms of referral marketing
Vouchers act as a clear endorsement of your tours, activities and events — one that someone took the time to select and pay for. They go miles beyond word-of-mouth recommendations and positive online reviews when it comes to shedding a positive light on your brand.
3. Vouchers make it easy to fill activities to capacity
It’s normal for some days of the week to be slower than others. Vouchers are a great way to target sluggish days with simple discounts and other promotions to sell more tickets and fill your tours, activities and events to capacity.
4. Christmas vouchers generate instant revenue
Although the average voucher isn’t redeemed until eight months after being purchased, voucher sales generate cash which can be used today to reinvest in your business and start planning for bigger and better things in the new year.
5. Vouchers give customers a good reason to keep coming back
Offering your customers a discount on their next visit is an excellent way to boost repeat business, and Christmas is the perfect excuse to get in the gift-giving spirit and turn one-time buyers into steady customers.
An extra tip: sales tax isn’t due until the voucher is redeemed
When it comes to vouchers, sales tax (VAT) doesn’t enter the picture until the voucher is redeemed. And in some industries, up to half of all vouchers are never redeemed at all!