Making sure your activities are filled to capacity with both new and return customers requires frequent and effective marketing communication. One of the best ways to stay in touch is by sending GDPR compliant newsletters to customers who are already familiar with your products and services with suggestions for new bookings for themselves or their friends and family. Unfortunately, the new GDPR regulation has made sending newsletters significantly more difficult, and operators need to be careful to make sure they stay in compliance.
But there’s no need to worry! With the new GDPR Newsletter Campaign Manager from bookingkit, creating GDPR-friendly newsletters is a breeze.
Using the existing customer relationship exception to send newsletters
To create GDPR newsletters, bookingkit makes use of a direct marketing exception which says that businesses may market discounts and sales to customers if the following three conditions are met:
A) Each recipient of the marketing communication must already have been made aware of the fact that his or her contact information could be used to send messages regarding similar products and services
B) Your promotional emails must be related to products or services already purchased by the customer
C) The recipient must be given the option to stop receiving emails from you at any time
How the GDPR Email Campaign Manager works
To ensure your newsletters and emails stay GDPR-compliant, bookingkit informs all your customers at the time of booking that their contact information might be used to send them information about similar products and services. We also inform them that they can opt out of having their contact information used at any time. Once the booking goes through, the customer qualifies as an existing customer relationship, and their contact information is added to a mailing list. (A ✔ )
To create a new GDPR-compliant email campaign, bookingkit’s Campaign Manager tool uses canned, legally-compliant email templates. It also checks the content of the email against each customer’s previous purchases to make sure they are related. (B ✔ ) Each email sent as part of your campaign automatically includes a link to unsubscribe. (C ✔ )
How the bookingkit Email Campaign Manager can help your business
With the bookingkit Email Campaign Manager, five clicks is all it takes to create GDPR newsletter campaigns. Everything you need is already in the system — including the mailing lists, the products and activities you want to advertise, the written email content and the design — so there’s nothing you need to write and no creative decisions you need to make. Simply choose the type of promotion you want to run (e.g. voucher, gift certificate, multiple-entry ticket, 2-for-1 offer, etc.) and start your campaign!
- 100% GDPR-compliant newsletters
- Create email campaigns in 5 easy steps
- Written content and design are automatically applied for you
- Automatic mailing list creation and management
- No need for extra email services
- Free for bookingkit customers
Existing customers represent an important source of revenue for your business. Not only are they already familiar with your products and services, it’s also less expensive to keep old customers coming back than it is to acquire new ones. Plus, you already have their contact information. With the right newsletter tool, leveraging the potential of existing customer relationships can be a powerful way to promote growth.