Valentine’s Day is just a few days away, and time is running out to take full advantage of one of the biggest sales days of the year. As we mentioned in another post, it’s generally a good idea to specifically tailor your tours, activities and promotions to Valentine’s. But assuming you’ve already done this, the next thing you’ll want to do is promote your tours and activities on as many channels as possible (leave it to us to state the obvious) in order to reach a much larger audience. A great place to start are your social media accounts, and — if you have a powerful booking program at your disposal — you can even sell tickets directly to customers on Facebook just like you would on your website.
With bookingkit, linking your shop to your Facebook page is easy:
Leveraging Social Media to Boost Sales
Brand and product awareness are absolute essentials when it comes to making sales — and the rule of thumb here is to always go where your customers are. Social media channels are perfect for getting your special promotions, videos, testimonials, customer surveys and even carefully selected reviews of your tours and activities in front of as many eyes as possible. bookingkit customers report seeing increases in sales of up to 20% when they sell tickets directly through Facebook. So don’t let the next two weeks get away from you. Start using the power of social media today to get the most out of your Valentine’s Day campaign!
Rescue the Romance with Gift Certificates
If you’re like us, Valentine’s Day always seems to come out of nowhere. Suddenly it’s February 14th and you’re left wondering where the time went. If you don’t have a gift by this point, the only way to save the day is to buy a gift certificate online. As a tour and activity provider, tailoring your gift certificates to Valentine’s Day is an excellent way to help some folks out of a pinch and benefit from last-minute purchases. You can advertise gift certificates in newsletters, on Facebook and in flyers to let your customers know that when it comes down to the wire, you’ll be there to rescue the romance.
Facebook Call-to-Action Buttons
Finally, don’t forget to add a call-to-action button to your Facebook page that links directly to your tours and activities. Doing this helps ensure that your Facebook visitors can easily get to your website without having to google your company name. To learn how to add call-to-action buttons to your Facebook page, check out our help article. Two minutes is all you’ll need.
Not the biggest Valentine’s Day fan? Start prepping for Easter, Halloween, Cyber Monday or Christmas instead!