bookingkit Receives Millions in Additional Strategic Investment Capital

 Frank Scheibe

bookingkit, Europe’s leading Software-as-a-Service company for providers of tours, attractions and activities, emerges strengthened from the Covid-19 crisis: The industry-wide dip in tourism-related revenue after the Europe-wide contact restrictions in spring is now facing a strongly accelerated sales development. In order to make strategic use of this momentum and further expand its position in various European markets, the Berlin-based company is receiving additional capital in the millions from existing investors.

The Corona crisis has proven to be a catalyst for the digitalization of the Tours & Activities market – the third largest tourism sector after air travel and hotels. bookingkit, with its platform-agnostic administration and booking system, is now benefiting from this impulse to an impressive extent, reaching even a new all-time high in booking figures, following the slump in sales during the contact restrictions. This is largely due to the increase in online sales from existing customers, the expansion of existing corporations and the acquisition of new customers.

The existing investors Intermedia Vermögensverwaltung, the Müller Medien family of companies, High-Tech Gründerfonds (HTGF), business angel Robert Kabs and another business angel are therefore now investing again in the software company. «Equipped with the additional capital, we will further accelerate the modernization of Tours & Activities sector (which is currently estimated to be only 30 percent digitized); further develop our sales organization, the software product as well as the underlying infrastructure and API; and still in 2020 we will penetrate further business areas with various sales initiatives», says Lukas C. C. Hempel, one of the two founders and managing directors of bookingkit. «We are thus providing the experience industry with the right and absolutely necessary tools to adapt to and eventually thrive in the new situation.”

Since the last financing round in March 2019, bookingkit has grown significantly and has been one of the «high performers» in the experience sector ever since. Despite the tourism industry being particularly affected by the Corona crisis, bookingkit was able to lead both the company itself and the team through the crisis and, at the same time, further develop its products & services through decisive action and a targeted package of measures. 

Frank Scheibe
Frank is a tours and activities industry expert. He reports on the latest facts, figures and trends in the bookingkit blog and the bookingkit newsletter. In his free time, he enjoys spending time with his kids and family, playing sports and eating good food.


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