Defying the crisis: bookingkit strengthens its marketing network with four additional marketing partners

 Frank Scheibe

Headout, Ctrip, Klook and Civitatis now available for all customers

bookingkit, Europe’s leading booking software for the digitalisation of the leisure industry, is expanding its network of marketing partners with Civitatis, Ctrip, Klook and Headout. In this way, the company enables providers in the leisure and experience industry to offer strong new opportunities for reach expansion in times of crisis – and especially in preparation for the period after the Corona crisis.

Tours and activities make up the third largest tourism sector, and the effects of the Corona crisis are currently bringing this sector almost to a standstill. To actively help the impaired activity and experience providers and to provide them with additional reach, bookingkit is expanding its network of marketing partners. Civitas, Ctrip, Klook and Headout are four of the industry players with the highest reach and are now available in the bookingkit portfolio and can be activated in the software with just one click. «It is currently more important than ever for tourism providers to prepare for the time after the crisis. That is why we are now even more committed to providing additional reach and attracting large new partners in order to offer our customers Europe’s strongest marketing network», says Matthias Wirz, Chief Growth Officer of bookingkit.

Accelerating recovery after times of crisis

Online Travel Agencies (OTAs) play an essential role for providers of leisure experiences and their reach. By connecting key marketing partners, bookingkit provides its customers with multiple channels and choices to accelerate recovery from the crisis. «Local activities will regain momentum comparatively quickly after the corona crisis, faster than other tourism segments – this is already evident in China, where the ‘lockdown’ has been partially lifted,» says Matthias Wirz. «Cross-border tourism is currently not possible, but the market is still waiting to be able to travel and experience again. Now is the best time for our customers to prepare for this and have their activities listed on the strongest portals. We are therefore delighted to welcome four new strong partners».

Frank Scheibe
Frank is a tours and activities industry expert. He reports on the latest facts, figures and trends in the bookingkit blog and the bookingkit newsletter. In his free time, he enjoys spending time with his kids and family, playing sports and eating good food.

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