Benefits of online booking through a customised booking software
In this section, we’ll explain what service providers should look for in an online booking-system or booking software, so customers can easily make online reservations on websites, social media platforms and booking portals.
Ten to fifteen years ago, customers had to show up at a travel agency or make a phone call in order to book flights and hotel stays. Nowadays, most travel arrangements are made online and service providers in all industries have recognised the advantages of hassle-free online reservations. After all, the ability to book services online doesn’t only benefit businesses, but also customers. The need for a reliable online booking software is therefore steadily increasing. An online booking-system allows customers to schedule their next appointment at the barber’s, make a reservation at their favourite restaurant, or book a canoe ride – and all that, comfortably from their personal computer or smartphone. Meanwhile, each industry has its own requirements when it comes to the right booking software. Example: Businesses that provide mountain bike tours offer tickets for fixed dates only. Therefore, a calendar containing the available dates within a fixed schedule is an essential feature within their specific booking tool. However, landlords offering vacation homes only need a calendar that indicates the time period in which the offered home is available. The majority of booking software providers are specialised in booking solutions that are tailored to each industry. Other online booking-systems are multi-functional and cater to several sectors. Such offers range from simple WordPress plugins to more complex booking systems that include management modules for dates or participants. Regardless of their industry-specific requirements, service providers should always pay attention to some crucial features before settling on a booking-system.
Best in test: Booking-systems & online booking software for recreation providers The all-in-one booking solution from bookingkit awarded with best in test!
B2B-Booking software for reservation management All bookingkit features were put to the test.
Through the bookingkit integration of Reserve with Google, your offer is automatically linked to Google Search, Google Voice Search and the map service Google Maps.
As a result your Google My Business profile and your experiences are not only displayed as search results, including your website, price information and availability. Your customers can also complete the entire booking process and payment processing directly from Google – by clicking a button. This makes your tours and activities much easier to find, more professional and more convenient to book than ever before – even on mobile smartphones. This means for you: more reach, more direct bookings and eventually more earnings.
bookingkit brings your offer directly to Google and even closer to the customer! Get more information about Reserve with Google here.
Nowadays, recreational activity providers don’t spend their time working at a stationary computer, but have to manage their business on the go via smartphones and tablets. With a Cloud-based booking-system, you can access your online booking software from anywhere in the world, while taking advantage of automatic updates. This web-based booking software is also known as Software-as-a-Service (SaaS), meaning that the software and IT infrastructure are offered and maintained by an external provider. Thus, an online booking solution is a time-saving and cost-effective alternative, especially for small businesses that don’t have the capacity to employ a custom-programmed booking tool. And more often than not, Software-as-a-Service solutions are offered free of charge. The website administrator or owner pays a small commission fee for each online reservation that is made through the booking tool. This means you don’t have any fixed costs and only pay whenever your clients are paying you.
The all-in-one solution booking-systems have several benefits:
1. They help you manage all your online bookings and reservations thanks to practical booking software features. For example: Booking confirmations, cancellations and bills are sent automatically.
2. Professional booking software accepts online payments by working with renowned partners like PayPal, Visa Card, Mastercard or EC direct debit. Normally, payment service providers charge for each online payment – these costs are already covered by the SaaS charge-per-booking fee.
3. Professional booking solutions have stood the test of time and are constantly improved through customer feedback. This ensures the intuitive use of the booking tool’s user interface. In contrast, programming your own online booking-system with PHP and MySQL costs a lot of time and effort.
4. Sooner or later, users require customer support when running into problems with a software. Booking software that was custom-programmed by an individual usually doesn’t come with the same kind of support that a professional booking-systems provider can offer. Direct phone support and online help desks provide instant trouble shooting and make sure that you receive the help that you need.
Tip: When you test a booking software, always check out the support features!
5. Professional booking tools make sure that your offers show up on booking portals like TripAdvisor, Viator or Eventim Guide. This allows you to reach a broad range of new customers with no effort at all. Tip: Make sure that the provider of your booking-system is independent and not exclusively connected to a specific booking portal.
Tips on the integration of bookingkit’s booking software in most common CMS
CMS (Content Management Systems) offer a relatively simple way to build and maintain a website. The most popular providers are WordPress, Jimdo, Joomla and Typo3 (Open Source CMS [Content Management Systems]). Each CMS can be adjusted through numerous plugins (which are extensions to the basic version of your CMS). Specific plugins allow you to embed an online booking form into your website. Professional SaaS booking software providers also develop plugins that you can easily integrate. Bookingkit, for example, offers a plugin for WordPress. Thus, you can incorporate both the booking tool and the online booking calendar directly through the WordPress back-end and then manage your dates in WordPress through our booking software. Get the plugin here.
No more tedious paperwork! How booking-systems and online booking software can help you with admin and management tasks.
At a glance! Managing your bookings has never been easier.
Real-time online booking: Your customers can see all available dates and make an instant reservation. As soon as a date is no longer available, a high-performance online booking software blocks it from any other reservation requests.
Language & currency: Many providers, especially in the tourism and leisure activity sectors, are interested in reaching international customers. Therefore, it’s extremely important that everyone can make a reservation in English, or even better in their own language and pay in their own currency. Ideally, the online booking-system recognises the customer’s location through their IP address and adjusts the language setting.
Flexible payment options: You should be able to choose which payment options (PayPal, credit cards, EC direct debit, payment on site etc.) you want to offer to your customers. Tip: PayPal is a safe and simple online payment solution and popular among most customers. Thus, PayPal should always be a payment option in any professional online booking-system.
Customisation: A customisable booking software allows you to visually integrate the booking form into your website, so it goes with your brand identity – you should always be able to pick your own colours and fonts and use your own .css file. Moreover, you should have the option to enter your own texts and create additional fields within your reservation form.
Collecting customer information: You decide which specific information you need from your customers. Client data contains valuable insight for a business and is often underestimated. A professional booking software provider gives you a clear picture when it comes to your customers’ data profile, so you can adjust your marketing strategies accordingly.
Compatible with mobile devices: More and more customers browse the internet on their smartphones and tablets. Therefore, it’s important that your booking websites are responsive and automatically adapt to different screen sizes. A high-quality booking software is designed to work on all online devices.
More revenue with promo codes: All customers love coupons. That’s why your booking tool should always have a feature that allows users to apply promo codes. With a first-class online booking software, you can easily manage your promotional offers. Additionally, you should be able to import coupons from external coupon portals such as Groupon, so your customers can use them when booking your services online.
SEO optimisation: Ideally, your website’s booking software is optimised for search engines, so your services can be found by all potential customers through Google & Co.
Displaying your availability in an organised way: Your booking software makes sure that your availability calendar is always up-to-date.
Better planning due to intelligent features: An intelligent digital booking calendar provides you with all important data, including date, time, participant and payment information. Highlighted areas usually indicate available time slots. Your booking software should let you have full control over other factors, such as adjusting the price depending on the number of participants. The information provided through the booking tool is essential for successful planning.
Interfaces: An exceptional booking software synchronises your booking calendar with other digital calendars, such as Google Calendar or Apple Calendar, so that you’ll never lose track. Professional booking-systems also link your offer to other booking platforms and automatically add off-site reservations to your booking calendar.
The right calendar: Your booking-system should offer a type of calendar that suits your offered service. Here are the most commonly used calendars:
Payment options: PayPal, EC direct debit, Visa, Mastercard, purchase on invoice, immediate transfer, payment on site
CMS Provider: WordPress, Joomla, Jimdo, Strato, WIX, Web.de, Typo3, 1&1 MyWebsite
Booking platforms: e.g. TripAdvisor, Eventim Guide, Viator, Jollydays
Online calendar/Booking calendar: Apple, Google, Outlook
Social Commerce: Facebook, Twitter, Pinterest, Youtube
Mobile Ticketing-Apps: Passbook, PassWallet, Apple Watch, QR-Code
Analyse-Tools: Google Analytics
Open API for complex websites
Interface to the accounting-system
Bookingkit offers a highly professional and powerful online booking-system, that is specifically tailored to the needs of event providers. By events we mean activities that you enjoy yourself and would gift to your friends: cooking classes, dance lessons, city tours, escape rooms, massages, yoga classes, museum tours and more. Just sign up with bookingkit, create your event and identify the available dates in our online booking-system. Last but not least, integrate the automatically generated Ticket-Shop into your website and adjust it to your personal theme. Even better: You can cancel our service monthly, while you can use the basic version for free!Learn More