07 March

The 6 Best Ways to Boost Revenue This Easter

Tipps & Tricks  Frank Scheibe

In just a few days, on March 29, one the year’s biggest holidays for family vacations, events and activities will be underway: it’s Easter! And it’s high time to start prepping your tours, activities and events so that you can take full advantage of this great opportunity to increase revenue and rope in new customers. If you already use bookingkit, then your tours and activities are already online and easy to find, and the foundations are laid to start promoting your services with more targeted marketing activities. So, to help you get the most out of this Easter season, we’ve put together a list of the 6 most effective tips to ring in spring and help boost sales:

Get in touch with past and present customers

The start of spring, the return of warm weather, and Easter celebrations are great opportunities to reestablish contact with regular customers and past participants to get those wheels turning about how they might best spend the upcoming holiday. Newsletters, flyers and social media channels are ideal ways to reconnect with your customer base and leverage Easter anticipation for your tours and activities without having to win over new customers.

Give your tours and activities an Easter look and feelbookingkit-Ostern-Marketing-Tipps-Hase

Get a little creative with your tours and activities and establish a direct association with Easter. To do this, you might consider using pastels and springtime imagery on your website, or incorporating Easter-themed elements in your activities, such as hiding Easter eggs in your escape rooms (if you don’t already) or tailoring your cooking classes to focus on Easter recipes.

Another option is to put together special events which focus entirely on Easter and which add some variety to your tour and activity offerings. Try and see what you can come up with with the resources you already have available. Do you offer stand up paddling courses? How about an Easter Fire and barbecue on the beach? Run a high-end cooking school? An outdoor cooking class that teaches participants how to make a full course meal using eggs could be just the ticket to mix things up. With bookingkit, you’ve got the flexibility you need for whatever strikes your fancy.

Promote your coupons and gift certificates as Easter gifts

One thing you’ll definitely want to do is update your coupons and gift certificates in time for Easter. You can also use bookingkit’s ready-made templates to add themed designs with all the Easter imagery you’d expect: baskets, flowers, Easter eggs, rabbits, etc. And now, thanks to you, even last-minute shoppers have something they can put in their loved ones’ baskets.

Take advantage of our marketing partners’ campaigns

Save yourself time and energy and let our marketing partners do all the heavy lifting. Whether through search engine optimization, referral marketing or TV ads, platforms such as GetYourGuide, Jollydays, mydays and Tripadvisor/Viator have much greater reach and pull for getting your tours and activities out there. Making your tours, activities and events available for marketing via partner platforms also brings a host of indirect benefits. Plus, with the ability to set individual allotment quotas and even launch last-minute campaigns, you’ll never lose control over how your tours and activities are promoted.

Entice families and children with discounts, competitions and rafflesbookingkit-Ostern-Marketing-Tipps-Familie

Easter is in many ways a family affair, and tours and activities which cater to groups make great Easter gifts — regardless if the activity or excursion takes place during the Easter holiday/break or simply serves as a wonderful opportunity for the family to come together again at a later point in time. Nothing captures the spirit of Easter better than a special promotion geared towards families, complete with raffles, drawing contests, search games on your website, discounts or special upgrades for families.

Leverage past successes and make new onesbookingkit-Ostern-Marketing-Tipps-Testimonial

If you’ve run Easter campaigns in the past, now’s the time to break out your old photos, videos and guest book entries and put them to work for your new promotions. You might also consider doing a short retrospective write-up to give customers who weren’t there an idea of what they missed out on. Or maybe you’ve received positive reviews or testimonials on your tours and activities — these are particularly effective at winning over new customers. And if this is your first Easter promotion, then you’ll have plenty of material just waiting to be used for 2019.

 

Frank Scheibe
Frank is a tours and activities industry expert. He reports on the latest facts, figures and trends in the bookingkit blog and the bookingkit newsletter. In his free time, he enjoys spending time with his kids and family, playing sports and eating good food.

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